NewYorkCityDepartmentofTransportation

Presenting a city’s culture and innovative solutions

A mapping brand for New York which includes specially designed products for pedestrian, Bikeshare, Select Bus Service (BRT) and Subway exit maps.

Facing the right direction

New York City Department of Transportation commissioned the creation of an integrated wayfinding and public transit information system in 2012. The system offers pedestrians a series of stylised maps, orientated to ‘heads up’ so the top of the map is always displaying the same direction that the user is facing.

This is, in part a reaction to research that showed 33% of people on the streets of the city could not identify which direction was North. The same research highlighted that 13% of locals were not aware of the neighbourhood or borough they were in when questioned.

Two hundred Walk New York wayfinding signs have been created, as well as 450 Bikeshare information products and ad-hoc leaflets covering NYC boroughs. MTA in collaboration with DOT are piloting 80 bus stop information totems for the Select Bus Service, SBS. The MTA has ordered 450 subway exit maps to be placed at exit points on the network.

“This partnership with the MTA allows for consistent maps above and below ground, making it easier for users to reach their destinations. We’re excited to provide this resource to New Yorkers and tourists to find their way in the city.”

Polly Trottenberg
NYC DOT Commissioner and MTA Board Member

Two hundred Walk New York wayfinding signs have been created, as well as 450 Bikeshare information products and ad-hoc leaflets covering NYC boroughs. MTA in collaboration with DOT are piloting 80 bus stop information totems for the Select Bus Service, SBS.

 

Interested in a collaboration like this?

We are always on the lookout for talented individuals. If you feel you can contribute to our team in any way, don’t hesitate to reach.

We create and maintain geographical information, maps and charts – and always strive to develop innovative solutions.

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