The City of Toronto will roll out its successful TO360 Wayfinding Strategy across the entire city during 2017-2023. T-Kartor and partners Steer Davies Gleeve have been awarded the contract.
Toronto Wayfinding Strategy key milestones:
* 2007 – Walk21 Toronto Conference inspired Toronto’s Walk Strategy
* 2011/12 – TO360 Phase 1: Wayfinding Strategy and Outline Business Case
* 2014/15 – TO360 Phase II: Pilot Implementation of 61 TO360 wayfinding elements
* 2015 – Pilot evaluation
* 2017 – TO360 Phase III: Commencement of City-wide roll-out
TO360 wayfinding signs are designed to help pedestrians navigate the city in an intuitive way, with heads-up maps orientated to face direction of travel, a 5 minute walk circle to encourage walking and illustrated landmark buildings to reinforce a mental picture of the area.
T-Kartor worked alongside Steer Davies Gleave in the development of a pilot project of 62 signs, which were tested on the public with very encouraging results. People were happy to see the City taking the initiative to develop a wayfinding system, and felt it would provide a big benefit to the city:
* 13% reduction in walk times for specific journeys
* 33% increase in walking trips and 27% increase in time spent walking in the area
* Over 50% reduction in auto mode share for journeys that start and finish within the area
* Over 50% reduction in people feeling lost
The 2012 Outline Business Case was updated based on the pilot evaluation resulting in an estimated benefit-cost ratio of 3.7:1. This means that for every dollar invested, almost four dollars are returned through transportation benefits over the 25-year project life cycle (including capital costs and maintenance).
The study also confirmed that a city-wide GIS database would best serve the future requirements of the City. This core system will be totally scalable for a large number of end-users and product families, feeding into other systems (such as the PATH underground walking network, cycling network and transit routes) and providing viewers with a way to explore off-street destinations.
T-Kartor builds on experience with Legible London (Transport for London) and WalkNYC (New York City DOT). Our City Wayfinding platform has created thousands of world class wayfinding mapping products, backed up by an online portal for content management, asset management and maintenance planning.