New York City MTA (Metropolitan Transportation Authority) are taking a major step towards the future of transport information design with digital screens being installed at 33 newly renovated subway stations.
T-Kartor were asked to develop a specially designed digital version of the printed local area maps we are creating for all 450 subway stations.
Optimised for low resolution
This special adaptation is necessary because digital screens, even so-called HD (high definition) screens and televisions have a very low resolution, compared to your laptop or desktop monitor. This means that smaller features and symbols, or lighter texts are rendered illegible. The images below illustrate the problem:
T-Kartor carried out a thorough study of fonts, colours and text sizes to achieve increased legibility. Finally, specially designed graphic files were tested in prototypes of the screens, including a study of the ambient conditions, which will influence colours and contrast.
The result was a fine, legible map, which a viewer will perceive as identical to the established printed brand and a wealth of expertise gained, which will form valuable input to the success of future interactive products.