Existing bus information from Dublin Bus
T-Kartor are creating a royalty free basemap for Dublin Bus to use freely for a range of transport information products. In our experience, licensing costs for derived map uses are becoming increasingly unpopular as modern online mapping solutions are getting us used to expecting free maps.
Here it could be relevant to point out some differences between free online maps and a quality basemap made specifically for a purpose which includes print products. While free online mapping is excellent for its intended purpose, that purpose is to underpin the offered functionality of an interactive application. Printing out an internet map at A4 size will reveal that the quality is not suitable for a larger scale printed product. Equally important is the content of the map, which should be tailored to the needs of the user, rather than catering for a generic world-wide user profile.
The art of cartography lies in choosing the optimal density of content and displaying that content in a clear information hierarchy and appealing design. This content, hierarchy and design should be individual to each scale at which the map will be used (and printed). In the case of Dublin Bus we will add layers of bus information as versatile route vectors, to be supplied as an integral part of the basemap. These data layers will be carefully aligned to the base at appropriate scales with a plan for their maintenance. The vectors can then be used in a variety of ways in future, such as automated information products or online interactive bus information.
The unlocked, layered basemap, supplied in Adobe Illustrator format, will be owned by Dublin Bus for any future intended use. This is in accordance with T-Kartor principles which seek not to lock customers into our proprietary solution. We are confident instead that we can offer services on top of the basemap which are so good our customers won’t want to go elsewhere.