The second major phase of the New York City wayfinding system (also called WalkNYC) has rolled out, locating totems with real-time bus information at SBS (Select Bus Service) stations along a new route of this bus rapid transit system.
Select Bus Service is New York City Transit’s new, innovative bus service designed to reduce travel time and increase the level of comfort for customers. The new B44 route running along Nostrand, Rogers and Bedford Avenues in Brooklyn was launched November 2013 and the route will serve 40,000 passengers each day. The improved passenger information provided by the wayfinding totems will be key to providing a user-friendly customer experience and is another step in the ambition to provide a fully joined-up wayfinding solution to pedestrians, cyclists and mass transit users in New York City.
The cartographic map production was lead by T-Kartor, together with a design team including wayfinding specialists CityID and industrial designers Billings Jackson. Graphic designers Pentagram and engineers and project managers RBA Group complete this team. The map production has been trialed at two stops during the fall 2013, with the rest of the route and two further routes (M34 in Midtown Manhattan and M60 out towards the New York LaGuardia airport) to be rolled out during 2014, with graphic artwork produced by T-Kartor.